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  • MB - 220 : Configure settings and core functionality in Dynamics 365 for Marketing

The MB-220: Configure Settings and Core Functionality in Dynamics 365 for Marketing course focuses on configuring and utilizing Dynamics 365 for Marketing to turn prospects into business relationships. Students will learn lead creation, management, scoring, and segmentation to enhance marketing efforts. The course also covers creating marketing forms, pages, email messages, and designing customer journeys with automated messaging and decision points, helping to optimize marketing strategies and maximize ROI.

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Live Online Classes starting on 01 January, 1970

MB - 220 : Configure settings and core functionality in Dynamics 365 for Marketing

Audience Profile:

This course is intended for IT or marketing professionals, particularly functional consultants, who aim to leverage Dynamics 365 for Marketing to optimize business marketing efforts.

 

At Course Completion, You Will Be Able To:

  • Configure advanced settings in Dynamics 365 for Marketing.

  • Manage marketing content, templates, and system integrations.

  • Create and manage leads and assess sales readiness with lead scoring models.

  • Design and implement marketing forms and pages.

  • Create and manage customer segments, subscription centers, lists, and double opt-in processes.

  • Design and send email messages for marketing campaigns.

  • Set up and execute customer journeys.

  • Analyze and manage customer insights for better decision-making.

 

Prerequisites:

  • Basic understanding of Dynamics 365.

  • Knowledge of marketing principles, strategies, and procedures.

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